St Michel uses its knowledge and traditional recipes to carry out each step of the production process independently at its production sites in France, because it believes that a biscuit can only be truly delicious if it is well made.

St Michel's tradition of manufacturing and philosophy of high quality products is based primarily on common sense. St Michel follows its instinct for quality production and uses only eggs from free-range hens in its products, does not use palm oil, and relies only on French wheat to bring only the best to the end consumer's table.

As a traditional brand with a love for all things delicious, St Michel is always looking to expand its culinary repertoire to invent or reinvent new biscuits and bring them to the international market.

A love of good food gives the brand a purpose to share its French sense of excellence by producing high quality products that families around the world can enjoy.

Since its founding in 1905 as a French family-owned traditional brand, the company has made biscuits, cakes and other delicious products only in its own factories in France. In addition to its iconic French baked biscuits, St Michel knows how to innovate and reinvent classic recipes by giving them its unique French flavour, and over 100 years of experience and know-how makes the brand proud to be contributing to the heritage of its native country.